The search engine optimization Playbook
The search engine optimization Playbook coaching course teaches you step-by-step processes
to scale natural visitors and conversions throughout any web site.
Hello, I’m Robbie Richards
Over the past 6+ years, I’ve constructed and executed profitable search advertising and marketing campaigns for lots of of firms, from small native companies all the way in which as much as Fortune 500 manufacturers.
At first, it was clean crusing. A one-man present (me), with a handful of shoppers. However, as my company started to carry on extra shoppers and the crew grew, issues modified….
We didn’t have structured processes round any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some instruments, pop open a pair spreadsheets…and stare on the display.
“The place do I begin?” and “What do I do subsequent?”…
These have been two widespread questions each within the workplace, and at dwelling whereas engaged on private net tasks. Whether or not it was performing a technical content material audit, or constructing out a structured key phrase map for a big consumer. The end result was a TON of wasted time spinning our wheels, as an alternative of getting shit accomplished.
So, I began constructing out a library of the repeatable processes I used to develop my weblog from zero to a six-figure enterprise, and generate backside line outcomes for shoppers throughout dozens of various industries, from property administration and marine electronics to B2B SaaS and defamation regulation.
The result’s “The search engine optimization Playbook“. One of the in-depth search advertising and marketing coaching programs on the planet.
That is not a newbies stage course on idea, however a collection of repeatable methods you need to use to construct marketable ability units, practice and make staff billable quicker, and/or implement instantly to develop what you are promoting.
What’s Included within the Course?
A library of step-by-step search advertising and marketing processes you need to use to ship constant
natural visitors and conversion good points for what you are promoting, boss or shoppers.
eight Hours of Video
15 Coaching Modules
70+ Over-the-Shoulder Lectures
15+ Pre-Constructed Templates
OVER 70 VIDEO LECTURES
The course is damaged down into 15 hyper-focused modules containing over 8hrs of educational video tutorials.
ACCESS TO ALL THE TEMPLATES
Dozens of templates together with Content material Audit Dashboards, Content material Calendars, Marketing campaign Trackers and extra.
STEP-BY-STEP PROCESS DOCS
A library of PDF checklists and course of paperwork you need to use to comply with course materials and practice your crew.
No fluff right here. You’ll watch over my shoulder as I apply the course materials on actual web sites throughout totally different industries.
PROCESSES THAT GET RESULTS
The precise processes I’ve used to develop my enterprise, get backside line outcomes for shoppers, and assist different entrepreneurs.
PRIVATE SLACK COMMUNITY
Members get entry to a non-public Slack channel. Collaborate with different college students, and get your questions answered.
You’ll Additionally Get Lifetime Entry to a
Rising Library of Playbooks…
Step-by-step processes to land
natural visitors and conversions wins
inside 60-90 days.
Audit Targets & Penalty Evaluation
Accumulating Your Indexable Content material
Mapping Web page-Degree Knowledge Factors
Assigning Motion Objects & Methods
Discover Key phrase Opps & Content material Gaps
A repeatable system to carry out
knowledgeable content material audits that drive quick
and long run natural progress.
Extract Current Key phrase Knowledge
Construct a Key phrase Issue Baseline
Prioritize Your Key phrase Shortlist
Grasp Content material Relaunch Techniques
Measure Marketing campaign Efficiency
A framework that may rapidly take
you from clean slate to actionable content material calendar, for any web site.
College students will get to request and vote on new playbook matters.
The objective is so as to add 2-Three new playbooks a yr.
Robbie Richards – The search engine optimization Playbook: Movies, docs